Advisory · Initiative Leadership · Fractional Executive

A global executive for emerging markets.
In the room.
On the ground.

Bold ambition gets you moving. What decides whether it scales or stalls is everything in the middle: the government door that hasn't been opened, the partner who looks right but won't hold, the proof that lands in one country but won't travel.

Going bigger, faster, and bolder takes more than a strategy deck and a task manager. It takes an executive who has done it: for tech companies entering new markets, organisations in transition, and funders building what comes next.

Emily Stanger Sfeile

Emily Stanger SfeileTrusted by 4 heads of state.
Forbes 30 Under 30.
20 years building for 40+ countries.

Harvard Kennedy School McKinsey United Nations Tony Blair Institute
More about Emily →
Who I Work With

One through-line: bold ambition in emerging markets.

Tech Companies & Impact Innovators

Entering or scaling in emerging markets

Your product is ready. The market isn't moving. You need the government doors opened, local partners who hold, and proof that travels to the next market.

How we'd work →
Nonprofits & Mission-Driven Organisations

Building something new, or bridging a transition

A new initiative that needs an executive to build it. A bridge leader during a search. Surge capacity for a critical phase. A fractional executive who steps in, leads, and hands over cleanly.

How we'd work →
Funders & Impact Investors

Designing new programs and investments

You're building a new initiative in emerging markets. You need someone who has delivered on the ground and will tell you what will actually hold before the money moves.

How we'd work →
The real challenge

For every innovation with a bold ambition for impact, there are a number of things in the middle that determine whether it scales or stalls.

Bold Ambition
Personalised AI tutors could level the playing field in education globally.
But to work, you also need to solve for device access, affordable and fast internet, electricity, local language integration, ministry of education leadership, teacher champions...
The technology is the easy part.
Bold Ambition
AI could put specialist-level diagnostics in the hands of every frontline health worker.
But to deliver, you need devices and internet, local regulatory approval and safeguarding protocols, health system integration, community health worker training, and an affordability model that works at national scale...
This isn't just an AI problem.
Bold Ambition
Technology should be the great equaliser — where access to services depends on connection, not proximity.
This is a multi-stakeholder problem in any country. Device subsidies, data affordability, digital literacy, government coordination across telecom, education, and commerce, and a population that knows how to use what they're given...
No single company solves this alone.
Innovation
Right locationOpen government doorsRight partnersLocal conditionsSustainable costsFast iterationTransferable proofGlobal stage Right locationOpen government doorsRight partnersLocal conditionsSustainable costsFast iterationTransferable proofGlobal stage
Scaled Impact
Innovation
Right location Open government doors Right partners Local conditions Sustainable costs Fast iteration Transferable proof Global stage
Scaled Impact

Emily brings the experience and judgment to go Bigger. Faster. Bolder.

When to Get in Touch

Sound familiar?

These aren't hypotheticals. They're patterns I've seen across 40+ countries.

01

Your product is ready but the market isn't moving

You've got the technology. You know the opportunity is real. But the proof is stuck. Wrong local partner, door that won't open, regulatory barrier nobody told you about.

02

Your pilot keeps dying before it scales

Most pilots fail not because the technology doesn't work. They fail because scale was treated as a later problem: who implements, who pays, and how the model adapts as you learn. Proof designed to stand still doesn't travel.

03

You need to be in the right rooms and on the right stages

The closed-door session where the minister makes a decision. The stage at Davos where the narrative gets set. Both matter. I've designed and facilitated both.

04

You need someone to tell you the truth about what won't work

The AI in the classroom only works when you've also solved the electricity, the devices, the internet, and the government sign-off. I'll tell you what your slide deck is missing.

05

You need executive leadership now, not in six months

You need someone with executive judgment to step in as a fractional or interim executive — as a bridge leader, as surge capacity, or as exec leadership for a new offer still building to full-time scale.

Free Diagnostic · Proof to Power

Is your proof built to scale, or built to stall?

Pilot purgatory: the pilot worked, the report was glowing, and you're still piloting. Some teams never named who implements at scale or who pays when the donor money stops. Plenty did, and stalled anyway: adapting too slowly, misreading the politics, getting the local-global balance wrong, missing the enablers the technology depends on. The proof was never designed to travel.

Proof to Power is a 10-minute diagnostic built on 20 years of watching what scales and what stalls. Answer honestly. Get a straight readout: where you're strong, where you're most at risk of stalling, and the three questions to ask next.

ProveEvidence designed to travel beyond one context.
PositionThe partners and payers ready before results land.
PowerOne deployment becomes a repeatable system.
Take the diagnostic →
Free · About 10 minutes · A readout you can act on
How We Work Together

Three ways to work together.

Advisory

Strategic

You want the expertise in the room to advise decisions. Someone who has navigated all of this before and helps you make the right calls on location, partners, proof design, and global positioning.

Packaged by the hour

Initiative Leadership

Embedded

You get an executive leading the initiative: a market entry, a program deployment, a partnership build, a proof designed to travel. Not advisory from a distance. We embed, lead, and hand over cleanly.

Retainer basis · Defined scope and phase

Fractional Executive

Leadership

When an organisation needs executive leadership for a defined period. A bridge leader during a search. Exec capacity for a new offer still building toward a full-time hire. Surge leadership for the moment that decides the next chapter.

Retainer basis · Typically 6–12 months · Max two embedded clients at a time
Many deployments in emerging markets stay stuck in pilot purgatory and fail to scale. If we work together and a proof doesn't move to scale, it'll be because it was never going to. Not because you chose the wrong partner or missed a lesson from the last country.
Emily at Oracle roundtable
In the room.
On the ground.
Why Me

Trusted because I deliver.

I've spent 20 years delivering for leaders whose ambitions change countries. A Nobel laureate. A three-time prime minister. A Fortune 100 tech executive. I deliver at both altitudes: in the room where the decision is made and on the ground where it has to work.

Trusted by 4 heads of state and dozens of cabinet ministers
Forbes 30 Under 30. Harvard Kennedy School. McKinsey. United Nations.
11 years at the Tony Blair Institute, rising to Executive Director. There she built 15+ strategic partnerships, including with Oracle, Starlink, Khan Academy, Planet, World Government Summit, and WEF, and led 36 tech-enabled projects across 20 governments.
Partner to Fortune 100 tech leaders and rural women entrepreneurs. Built for 40+ countries on 5 continents.
On the frontline during the Ebola response. On stage and facilitating behind closed doors at WEF, G20, UNGA, and the World Government Summit.
Get to know Emily →
Proof in Practice

Each case designed and led by Emily across her 20 years in emerging markets. Proof and evidence that travels. Positioning that starts from Day 1. A path to scale built in, not bolted on.

Her framework for how it works: Prove it. Position it. Power it.

BiggerEducation · Sierra Leone

Education results in the top 30% globally.

Co-designed the Sierra Leone Education Innovation Challenge inside State House. Launched in four months. Cost cap built in from day one. Survived COVID. Scaled to 134,000 children across every district.

BiggerConnectivity · Rwanda + 5 countries

Starlink in schools and clinics across six countries.

Built the partnership at TBI that brought Starlink to 50 schools in Rwanda, then 40 health centres, then five more countries.

Read more →
BolderHealth & Crisis · Sierra Leone

A response line that became a national emergency system.

Designed the 117 hotline during Sierra Leone's Ebola crisis. A decade later, it's still running as the country's national emergency system.

BolderClimate & Data · Zanzibar

Satellite data a government can actually use.

Brokered the TBI–Planet partnership to embed satellite imagery into Zanzibar's government. Not a pilot. Working infrastructure across 10+ ministries.

Read more →
FasterConvening · World Government Summit

One roundtable. Two phones. 8.4 million people.

Facilitated a closed-door session at the World Government Summit where a tech exec and a minister unblocked a regulatory issue on the spot. That moment opened connectivity for an entire country.

Ready to move?

The story you want to tell is out there: the deployment that scaled, the organisation that came through stronger, the program that outlived its pilot.

Executive leadership for bold ambitions in emerging markets.

Bigger. Faster. Bolder.

Emily Stanger Sfeile
Behind EmBold

I find beauty in complexity.

Home sits between West Africa and the Levant. The work spans continents.

I've spent 20 years at two altitudes — in the room when heads of state made the call, and on the ground when it had to actually work. The through-line is bold optimism in the face of hard things. And embracing the beauty in all the middle.

I'm Emily Stanger Sfeile.

Now

Bold life by design.

At the end of 2025, I left my executive job to build EmBold and a life that looks like what I believe: bold partners, board work, and ventures of my own. Currently, I'm serving as Executive Director for Emerging Public Leaders on a fractional, interim basis.

19+ years in West Africa Bafa Resort · Banana Island · 10 years ↗ Mother of two Deep-sea fisherwoman Yoga teacher (in training)

Newest project: Building experiences for mission-driven professionals looking for more than a tourist destination — international trips that combine bold living with beautiful experiences.

The work and the life are the same story.

Emily in West Africa
2021–2025

Shaping the Debate & Delivering the Partnerships

Tony Blair Institute · Global Health, Tech & Innovation · 20 governments

During maternity leave in the middle of a pandemic, I took on global leadership at the Tony Blair Institute, partnering across science, medicine, and politics to shape global health security. Then leadership in TBI's technology-for-development offering. Then built TBI's global partnerships with technologists and innovators to help countries govern in the age of AI.

The work widened: from serving one government to connecting many of them with the world's boldest technology companies. Fifteen-plus partnerships built from scratch. Thirty-six tech-enabled projects across 20 governments. The ones I'm proudest of started as improbable ideas — Starlink in 50 Rwandan schools, then 40 health centres, then five more countries. Satellite imagery working across 10+ ministries in Zanzibar.

At the B20 in Indonesia, I launched public-private health partnerships to a global business audience. At a WEF GovTech event in Ukraine, I spoke on the opportunity AI presents to reimagine government. At UNGA, the World Government Summit, and Davos, I chaired roundtables where heads of state and CEOs build partnerships that change countries.

All bold and pragmatic. All with the leaders and the do-ers: tech CEOs, heads of state, and those at the front-lines of impact. Every partnership worked for the same reason — a global partner willing to move fast, a government that owned it, and someone trusted by both sides to hold the middle.

The conversations I care about don't end when the panel does. They start there. And I led the work that delivers it.

Emily at B20 in Indonesia
2014–2020

Staying

Sierra Leone

In 2014, Ebola hit Sierra Leone. As others flew out, I flew in.

I helped design the National Ebola Response Centre. Built the 117 emergency call line — it's still Sierra Leone's national emergency system a decade later. Ran weekly strategic briefings for President Koroma. And when the outbreak ended, I stayed. We designed the recovery: getting children back in school, rebuilding healthcare, restarting the economy.

Under President Bio, the work deepened. I advised on his flagship human capital development portfolio — education, nutrition, healthcare for children — and became the only non-Sierra Leonean named as a presidential appointee into Sierra Leone's COVID response.

I co-designed the Education Innovation Challenge inside State House. It reached 134,000 children across every district.

Sierra Leone is the country my husband and children call their own. Serving it directly was the honor of my career.

Emily at State House, Sierra Leone
2007–2014

The First President

Liberia

It started with a promise. President Ellen Johnson Sirleaf, Africa's first female head of state, pledged to put women in their proper place across Liberia's economy and government. I was 24 at the Harvard Kennedy School. I sought a path to support her government. And then I designed and delivered the programs to make her promise real.

Over six years, we built it from scratch. Cross-border trade networks. Savings and loan associations. Business training across 38 markets. Adult literacy. Extension services for women farmers. The programming reached over 40,000 women, and lending groups for business women ended with average annual savings of $430 per woman — in a country where GDP per capita was $414.

Forbes 30 Under 30 came from this work. The real credential was simpler: I'd learned what it takes to build something from within a government, for a President with huge ambitions, and in a place where nothing is handed to you.

Market women graduation in Liberia