Advisory · Initiative Leadership · Fractional Executive
A global executive for emerging markets.
In the room.
On the ground.
Bold ambition gets you moving. What decides whether it scales or stalls is everything in the middle: the government door that hasn't been opened, the partner who looks right but won't hold, the proof that lands in one country but won't travel.
Going bigger, faster, and bolder takes more than a strategy deck and a task manager. It takes an executive who has done it: for tech companies entering new markets, organisations in transition, and funders building what comes next.
Emily Stanger SfeileTrusted by 4 heads of state.
Forbes 30 Under 30.
20 years building for 40+ countries.
Harvard Kennedy School
McKinsey
United Nations
Tony Blair Institute
More about Emily →
Tech Companies & Impact Innovators
Entering or scaling in emerging markets
Your product is ready. The market isn't moving. You need the government doors opened, local partners who hold, and proof that travels to the next market.
How we'd work →
Nonprofits & Mission-Driven Organisations
Building something new, or bridging a transition
A new initiative that needs an executive to build it. A bridge leader during a search. Surge capacity for a critical phase. A fractional executive who steps in, leads, and hands over cleanly.
How we'd work →
Funders & Impact Investors
Designing new programs and investments
You're building a new initiative in emerging markets. You need someone who has delivered on the ground and will tell you what will actually hold before the money moves.
How we'd work →
The real challenge
For every innovation with a bold ambition for impact, there are a number of things in the middle that determine whether it scales or stalls.
Bold Ambition
Personalised AI tutors could level the playing field in education globally.
…
But to work, you also need to solve for device access, affordable and fast internet, electricity, local language integration, ministry of education leadership, teacher champions...
The technology is the easy part.
Bold Ambition
AI could put specialist-level diagnostics in the hands of every frontline health worker.
…
But to deliver, you need devices and internet, local regulatory approval and safeguarding protocols, health system integration, community health worker training, and an affordability model that works at national scale...
This isn't just an AI problem.
Bold Ambition
Technology should be the great equaliser — where access to services depends on connection, not proximity.
…
This is a multi-stakeholder problem in any country. Device subsidies, data affordability, digital literacy, government coordination across telecom, education, and commerce, and a population that knows how to use what they're given...
No single company solves this alone.
Innovation
Right locationOpen government doorsRight partnersLocal conditionsSustainable costsFast iterationTransferable proofGlobal stage
Right locationOpen government doorsRight partnersLocal conditionsSustainable costsFast iterationTransferable proofGlobal stage
Scaled Impact
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Right location
Open government doors
Right partners
Local conditions
Sustainable costs
Fast iteration
Transferable proof
Global stage
↓
Emily brings the experience and judgment to go Bigger. Faster. Bolder.
When to Get in Touch
Sound familiar?
These aren't hypotheticals. They're patterns I've seen across 40+ countries.
01
Your product is ready but the market isn't moving
You've got the technology. You know the opportunity is real. But the proof is stuck. Wrong local partner, door that won't open, regulatory barrier nobody told you about.
02
Your pilot keeps dying before it scales
Most pilots fail not because the technology doesn't work. They fail because scale was treated as a later problem: who implements, who pays, and how the model adapts as you learn. Proof designed to stand still doesn't travel.
03
You need to be in the right rooms and on the right stages
The closed-door session where the minister makes a decision. The stage at Davos where the narrative gets set. Both matter. I've designed and facilitated both.
04
You need someone to tell you the truth about what won't work
The AI in the classroom only works when you've also solved the electricity, the devices, the internet, and the government sign-off. I'll tell you what your slide deck is missing.
05
You need executive leadership now, not in six months
You need someone with executive judgment to step in as a fractional or interim executive — as a bridge leader, as surge capacity, or as exec leadership for a new offer still building to full-time scale.
Free Diagnostic · Proof to Power
Is your proof built to scale, or built to stall?
Pilot purgatory: the pilot worked, the report was glowing, and you're still piloting. Some teams never named who implements at scale or who pays when the donor money stops. Plenty did, and stalled anyway: adapting too slowly, misreading the politics, getting the local-global balance wrong, missing the enablers the technology depends on. The proof was never designed to travel.
Proof to Power is a 10-minute diagnostic built on 20 years of watching what scales and what stalls. Answer honestly. Get a straight readout: where you're strong, where you're most at risk of stalling, and the three questions to ask next.
ProveEvidence designed to travel beyond one context.
PositionThe partners and payers ready before results land.
PowerOne deployment becomes a repeatable system.
Take the diagnostic →
Free · About 10 minutes · A readout you can act on
Advisory
Strategic
You want the expertise in the room to advise decisions. Someone who has navigated all of this before and helps you make the right calls on location, partners, proof design, and global positioning.
Packaged by the hour
Initiative Leadership
Embedded
You get an executive leading the initiative: a market entry, a program deployment, a partnership build, a proof designed to travel. Not advisory from a distance. We embed, lead, and hand over cleanly.
Retainer basis · Defined scope and phase
Fractional Executive
Leadership
When an organisation needs executive leadership for a defined period. A bridge leader during a search. Exec capacity for a new offer still building toward a full-time hire. Surge leadership for the moment that decides the next chapter.
Retainer basis · Typically 6–12 months · Max two embedded clients at a time
Many deployments in emerging markets stay stuck in pilot purgatory and fail to scale. If we work together and a proof doesn't move to scale, it'll be because it was never going to. Not because you chose the wrong partner or missed a lesson from the last country.
In the room.
On the ground.
Why Me
Trusted because I deliver.
I've spent 20 years delivering for leaders whose ambitions change countries. A Nobel laureate. A three-time prime minister. A Fortune 100 tech executive. I deliver at both altitudes: in the room where the decision is made and on the ground where it has to work.
Trusted by 4 heads of state and dozens of cabinet ministers
Forbes 30 Under 30. Harvard Kennedy School. McKinsey. United Nations.
11 years at the Tony Blair Institute, rising to Executive Director. There she built 15+ strategic partnerships, including with Oracle, Starlink, Khan Academy, Planet, World Government Summit, and WEF, and led 36 tech-enabled projects across 20 governments.
Partner to Fortune 100 tech leaders and rural women entrepreneurs. Built for 40+ countries on 5 continents.
On the frontline during the Ebola response. On stage and facilitating behind closed doors at WEF, G20, UNGA, and the World Government Summit.
Get to know Emily →
Proof in Practice
Each case designed and led by Emily across her 20 years in emerging markets. Proof and evidence that travels. Positioning that starts from Day 1. A path to scale built in, not bolted on.
Her framework for how it works: Prove it. Position it. Power it.
Education results in the top 30% globally.
Co-designed the Sierra Leone Education Innovation Challenge inside State House. Launched in four months. Cost cap built in from day one. Survived COVID. Scaled to 134,000 children across every district.
Starlink in schools and clinics across six countries.
Built the partnership at TBI that brought Starlink to 50 schools in Rwanda, then 40 health centres, then five more countries.
Read more →
A response line that became a national emergency system.
Designed the 117 hotline during Sierra Leone's Ebola crisis. A decade later, it's still running as the country's national emergency system.
Satellite data a government can actually use.
Brokered the TBI–Planet partnership to embed satellite imagery into Zanzibar's government. Not a pilot. Working infrastructure across 10+ ministries.
Read more →
One roundtable. Two phones. 8.4 million people.
Facilitated a closed-door session at the World Government Summit where a tech exec and a minister unblocked a regulatory issue on the spot. That moment opened connectivity for an entire country.
Ready to move?
The story you want to tell is out there: the deployment that scaled, the organisation that came through stronger, the program that outlived its pilot.
Executive leadership for bold ambitions in emerging markets.
Bigger. Faster. Bolder.